Director & CEO - DMAi
We at DMAi are proud to have provided an international recognition platform & extremely excited to host our winning teams from India. 8 Metals in 2013 have Industry experts from across the world are sharing their thoughts, acknowledging the skills and the expertise being brought forward by the Indian Teams. These wins should.
Ogilvy South Asia executive chairman & creative director
I am delighted with yet another stellar performance by OgilvyOne at the worldwide Echo awards. This reinforces our digital leadership, not just in India but at an international level.
Chief Marketing Officer, Aditya Birla Group
An Echo award is the highest recognition that one can get in the direct response world. And people crave to win this recognition, once in their life-time. We are fortunate to have now won this 3 times in a row and that ABFSG has emerged as a leader in creative excellence on the global stage. I am particularly pleased that our 4 International DMA Echo Awards also span our businesses, Life Insurance, Mutual Funds, Broking and Wealth Management. We are very proud and humbled at this great honour and are very fortunate to be the winning client. I salute our partner M&C Saatchi-i for their passion and commitment to our businesses and towards creating world class work.
Partner, M&C Saatchi-i
Like an Oscar for an actor, a Cannes Lion for an advertising creative person, the Echo award is the ultimate recognition for response marketing professionals. What makes this award special, is that the work is judged not just on creativity, but also on strategy and results. I remember, as a young direct marketing professional, going to the DMA Library in NY to spend a day leafing through the winning entries, and yearning to one day see my agency work in there. A decade and a half later, this dream came to fruition. For us at M&C Saatchi-i and for our clients, these awards are the most valuable of all. After having tasted success, with their first Echo win, the teams at both M&C Saatchi-i and Aditya Birla Financial Services Group, have made it their mission to produce scintillating work that wins every year. The result has been creative, effective work that has won metal every year for the last 3 years. The DMAi must be thanked for helping promote participation from India and helping us shine globally.
Director - Percept & Strategic Brand Consultant
Echo is the definitive award for effective direct marketing and advertising in the world. Networks and agencies winning the Echo flaunt it with their clients since effectiveness is it’s core. Echo is prized by creatives and planners equally as campaigns that have worked in the marketplace are chosen. We at DMAI want to drive home the importance of Echo in the Indian context and promote its unique position among other global awards. We want maximum participation by clients, agencies and media companies so that Echo gathers momentum of its own.