Special awards
Effectiveness Diamond
This best of the best is chosen from the top golds across the business effectiveness categories. One diamond awarded per region.
Media Effectivessness Best of Show
This is chosen from the top Golds or Grand Prix across the creative effectiveness categories. At their discretion, the jury presidents may select one Grand Prix for Strategy and one for Innovation. Hence this category can have a max of 2 Grand Prix.
Creative Effectiveness Best of Show
This is chosen from the top Golds or Grand Prix across the creative effectiveness groups. At their discretion, the jury presidents may select a Grand Prix award at most 1 per vertical. Hence, this category can have max of 3 Grand Prix.
DMA Sustainability Award
This will be awarded to the campaign that has impacted sustainability and conservation of environment and natural resources for future generations. A single award that doesn't need a separate entry but will be picked from the existing entries.
Small Agency of the Year
A small independent / single location agency with staff of 40 or less may qualify for this award.
Agency Office of the Year
A single agency office which is independent or part of a network with no restriction on number of staff.
Agency of the Year
An agency which is independent or part of a network may qualify for this award. The winning agency must have at least 3 metals to qualify.
Network of the Year
A network that has agencies which have won metals at the India, Middle East and Asia shows may qualify for this award.
Holding Company of the Year
A network that has agencies which have won metals at the India, Middle East and Asia shows may qualify for this award.
Brand of the Year
Each show will have a brand of the year. The brand with which the best campaigns have been executed and entered at the shows, may be eligible to qualify.
Client of the Year
Each show will have a client of the year.
General Rules Special awards
Points:
MetalPoints Finalist/Leader1 Bronze2 Silver3 Gold4 Grand Prix5 Best of Show/Diamond10
How points are calculated:

Special awards are tabulated by a points tally. There is 1 point for finalist/leader status, 2 for bronze, 3 for silver, 4 for gold, and 5 for grand prix and 10 for Best of Show/Diamond.

Some total of all the points assigned to each metal won at the show.

And Agency/Company/Brand/Network needs to have at least metals to qualify.