Assessment Ground

How Good Is Your Work? 97 Good? Or More Likely 89 Good? Only an ECHO™ number measures greatness in strategy, creative, and results. Even the judges’ gut feelings. It all adds up to business impact, which lasts far sustains way beyond campaign run dates. The Formula is Simple —x% strategy, y% creativeity, z% results  and 10% Mojo — that extra something that takes a campaign from competent to special. Each parameter has a different weightage – upto a max score of 30, plus 10 points for Judges Mojo.



Acceptable Formats