How Judging Works

Round 1

This is a screening round. So the main objective is to determine which entries should be considered as ECHO® Award contenders, with a chance to make it through to Round 2. Through a combination of individual reviews, followed by collaborative discussion, judging panels determine the entries that represent an effective balance of strategy, creative execution and results; and which move on to the next round. Ultimately the scoring will be: “PASS” or “FAIL.”

Round 2

This is a “Scoring” round.  So the main objective is to identify entries or campaigns that should be considered for one of the five tiers of awards (Grand Prix, Gold, Silver, Bronze, and Finalist). The judges determine if an entry is “superb” or “above average” in the campaign strategy, execution and results, and  whether this entry should be considered as an “ECHO® Award contender”, with a chance to advance to Round 3. Judges score an entry on three parameters of Strategy, Creativity and Results. Each parameter has a different weightage and max score of 30, plus 10 points for Judges Mojo.

Round 3

In the “FINAL Scoring” Round, the judges identify the shortlisted campaigns that are eligible for one of the five category of Awards (Grand Prix, Gold, Silver, Bronze, Finalist). Each Round 3 judge reviews each entry in the three areas – strategy, creativity and results – and awards a score of 0 – 3 for each. There is 1 point for the “Judges Mojo.”
Ultimately, the judges are helping to decide which entries will have the opportunity to win the prestigious Diamond ECHO®. In Round 3, entries are reviewed individually by three senior level judges, all of whom are some of the most experienced direct and digital marketers.

JUDGE REPRESENTATION

For the 2016 DMA International ECHO Awards, Rounds 1 and 2 will be conducted virtually. Round 3 judging will take place in the US in August. Overall, participating judges come from cities across the United States, the UK, Sweden, Spain, Denmark, Germany, Norway, Portugal, Australia, New Zealand, France, Brazil, South Africa, Slovenia, India, Ireland, Malaysia and Japan.

Mirrored on the lines of DMA International, the 2016 DMA CREATEFFECT Awards follows a judging process very similar to the International ECHO™ Awards. The process has been adapted to suit the local conditions. There are three rounds of judging, all of which are conducted online. The jury members are provided real time assistance online by the DMA Secretariat and can be reached at op1@gmaw.org / babita@gmaw.org and telephonic support is available at +91 9717295076 and +91 9910041112.

Any escalations may be reached out to festival@gmaw.org.

Round 1

This is a screening round so the main objective is to determine which entries should be considered as ECHO® Award contenders with a chance to make it through to Round 2. Through a combination of individual reviews followed by collaborative discussion, judging panels determine which entries represent an effective balance of strategy, creative execution and results; and which move on to the next round. Ultimately the scoring will be: “PASS” or “FAIL.”

Round 2

This is a “Scoring” round so the main objective is to identify entries or campaigns that should be considered for one of the five tiers of awards (Grand Prix, Gold, Silver, Bronze, and Finalist). The judges determine if an entry is “superb” or “above average” in the campaign strategy, execution and results and if this entry should be considered as an “ECHO® Award contender”, with a chance to advance to Round 3. Judges score an entry on three parameters of Strategy, Creativity and Results. Each parameter has a different weight and max score of 30 plus 10 points for Judges Mojo.

Round 3

In the “FINAL Scoring” Round, the judges identify the shortlisted campaigns that are eligible for one of the five category of Awards (Grand Prix, Gold, Silver, Bronze, Finalist) . Each Round 3 judge reviews each entry in the three areas – strategy, creative and results – and awards a score of 0-3 for each. There is 1 point for the “Judges Mojo”
Ultimately the judges are helping to decide which entries will have the opportunity to win the prestigious Diamond ECHO®. In Round 3, entries are reviewed individually by three senior level judges, all of whom are the most experienced direct and digital marketers.