For nearly a century, the DMA International ECHO® Awards have set the benchmark for extraordinary digital, data-driven and direct response marketing that gets exceptional results. Winners represent the strategists, the creators, the analysts, the artists – the people making waves in marketing today. Like you.

Now, DMA is making waves of our own.

We’ve transformed the ECHO awards into a showcase for a new generation of digital, data-driven marketers. And, we’d like to invite you to make history with us – and enter your own great work to celebrate this momentous, inaugural year.


As marketing becomes more diversified, the ECHO Award has endured as a symbol of performance.

  • NEW Categories
    We’ve introduced new categories that celebrate the crafts and talent of today’s core marketing roles.
  • NEW Experience
    We’ve upgraded the entry process – and introduced an “ECHO NAVIGATOR” to help guide you to success.
  • NEW Energy
    We’re bringing a whole new level of energy, entertainment and creativity to the award show celebration in Los Angeles, on October 16th.


Now – 21 ECHO Awards for you to dominate.

Dominate across 4 categories in dedicated areas of expertise in data-driven, digital and direct response marketing.


SECTOR : Do you have what it takes to move needles, win hearts and change minds across specific industries?

Here – strategy, creative and results rule. And, you can’t fake it. |10 Categories


CHANNEL : Challenger – or champion? Show us you have the strategic and creative chops to make waves all along the customer journey.

Oh yeah, and the results to prove it. | 5 Categories


CRAFT : For the first time ever, these ECHOs recognize the very best in class of the marketers’ crafts. Unlike the other categories – strategy, creative and results ARE NOT equal. Winner takes all! | 3 Categories – Art Direction, Copywriting, Data and Analytics


SPECIAL : This bold, new category recognizes the seismic shift in the marketing landscape. Winners will be judged on the enormity of their impact. | 3 Categories – Best Integrated Campaign, Small Agency of the Year, Best Customer-Centric Campaign


October 16

Part 1: Winning Creative Brief
Part 2: The Science of Creativity in ECHO-Winning Campaigns
Part 3: Connecting with Emotions in ECHO-Winning Campaigns
Part 4: The Use of Technology in ECHO-Winning Campaigns

CELEBRATE Awards Gala Sunday Evening
October 16

  • Pre-gala Reception
  • Dinner + Awards + Entertainment
  • Winners Gallery

To know more about the 2016 DMA International ECHO Awards, visit us at