Shortlist 2016 DMA Awards

Reference IDCategoriesSubmission title
DMA AWARDS 2016-0066Media Strategy/ Best use of -Digital - SocialUnusual Beaches Around The World
DMA AWARDS 2016-0072Creativity -Interactive -SearchBajaj Electricals - DynaPrice
DMA AWARDS 2016-0077Creativity -Interactive -Apps & New DevelopmentLakme© Makeup Pro
DMA AWARDS 2016-0080Insurance & Financial Products and ServicesAgar Magar Se Aage Badho
DMA AWARDS 2016-0081Media Strategy/ Best use of -Digital - SearchBusiness Knows Best
DMA AWARDS 2016-0082Insurance & Financial Products and ServicesAgar Magar Ke Aage Profit Hai
DMA AWARDS 2016-0085Media Strategy/ Best use of -MobileTata Motors - Made of Great
DMA AWARDS 2016-0086Media Strategy/ Best use of -MultichannelCitibank Festive #WhatsNewThisDiwali
DMA AWARDS 2016-0087Travel & Hospitality/TransportationReimagining Web Experience for Taj Hotels
DMA AWARDS 2016-0088Creativity -Direct Response -Promotion & Activation#wingstoadream
DMA AWARDS 2016-0089Creativity -Interactive -Internet FilmFuelled by Love
DMA AWARDS 2016-0090Travel & Hospitality/TransportationFuelled by Love Campaign
DMA AWARDS 2016-0091Business & Consumer Products100 and Running
DMA AWARDS 2016-0092Media Strategy/ Best use of -Digital - Video100 and Running
DMA AWARDS 2016-0093Business & Consumer ProductsThe Awesome Job You Can't Apply For
DMA AWARDS 2016-0094Media Strategy/ Best use of -Out of HomeAutolysis: Self-Digestion
DMA AWARDS 2016-0095Creativity -Interactive -MobileWorld's 1st mobile securities trading app
DMA AWARDS 2016-0100Media Strategy/ Best use of -Earned MediaOla Boat
DMA AWARDS 2016-0104Media Innovation -Earned MediaOla Boat
DMA AWARDS 2016-0105Retail and Direct SalesThe Big Billion Day
DMA AWARDS 2016-0107Business & Consumer ProductsLo Kar Lo Baat
DMA AWARDS 2016-0115Media Innovation -Digital SearchBajaj Electricals - DynaPrice
DMA AWARDS 2016-0117Retail and Direct SalesBiba Silver Screen
DMA AWARDS 2016-0118Insurance & Financial Products and ServicesKotak Mahindra Bank - Hashtag Banking
DMA AWARDS 2016-0119Creativity -Interactive -Apps & New DevelopmentKotak Mahindra Bank - Hashtag Banking
DMA AWARDS 2016-0122Media Innovation -Digital - SocialKotak Mahindra Bank - Hashtag Banking
DMA AWARDS 2016-0123Creativity -Interactive -Creative use of Data and AnalyticsTata Docomo - User engagement driven sales
DMA AWARDS 2016-0125Business and Consumer ServicesHow Airtel digitally launched 4G in India
DMA AWARDS 2016-0126Insurance & Financial Products and ServicesiSync
DMA AWARDS 2016-0135Travel & Hospitality/TransportationSearch Optimized - Happily Ever After
DMA AWARDS 2016-0141Travel & Hospitality/TransportationTourism by Tourists
DMA AWARDS 2016-0142Creativity -Direct Response -Promotion & ActivationWorld's Fastest Direct Response Campaign
DMA AWARDS 2016-0144Media Strategy/ Best use of -Digital - SearchiSync
DMA AWARDS 2016-0145Media Innovation -Digital - SocialiPump
DMA AWARDS 2016-0146Media Innovation -Digital - SearchiSync
DMA AWARDS 2016-0149Media Innovation -MobileMicrosoft - iSync
DMA AWARDS 2016-0151Creativity -Interactive -Creativity in media strategyHow Airtel digitally launched 4G in India
DMA AWARDS 2016-0152Creativity -Interactive -Display Advertising Static & Rich MediaHow a Banner took 4G to every home in India
DMA AWARDS 2016-0153Creativity -Interactive -Social MediaHow Airtel digitally launched 4G in India
DMA AWARDS 2016-0154Media Innovation -Digital DisplayHow a Banner took 4G to every home in India
DMA AWARDS 2016-0158Business & Consumer ProductsHow Gillette crafted a digital 1st launch.
DMA AWARDS 2016-0159Creativity -Craft -Art DirectionHyundai Creta AVN Posters
DMA AWARDS 2016-0161Retail and Direct SalesINTRODUCING INDIA TO COMMUTE COMMERCE
DMA AWARDS 2016-0163Insurance & Financial Products and ServicesCitibank Dining #WhatsOnYourPlate
DMA AWARDS 2016-0164Business and Consumer ServicesLinkedIn Agency Aces
DMA AWARDS 2016-0165Business & Consumer ProductsThe Gillette Flexbot goes to Sunburn
DMA AWARDS 2016-0166Business & Consumer ProductsTic-Tac-Toe meets Twitter
DMA AWARDS 2016-0167Business & Consumer ProductsHow Gillette crafted a digital 1st launch.
DMA AWARDS 2016-0168Business & Consumer ProductsTic-Tac-Toe meets Twitter
DMA AWARDS 2016-0169Business & Consumer ProductsTic-Tac-Toe meets Twitter
DMA AWARDS 2016-0170Not-for-ProfitSCMM - 1st marathon run online & offline
DMA AWARDS 2016-0173Media Strategy/ Best use of -MultichannelWhen Consumers became Co-Marketeres
DMA AWARDS 2016-0177Information TechnologiesDell PC Literacy Days
DMA AWARDS 2016-0179Creativity -Interactive -Creative use of TechnologyGoogle maps went beyond giving directions
DMA AWARDS 2016-0182Not-for-ProfitA Newspaper for the Future by the Future
DMA AWARDS 2016-0188Media Innovation -MobileLo Kar Lo Baat
DMA AWARDS 2016-0189Business and Consumer ServicesRin Career Ready Academy
DMA AWARDS 2016-0192Media Strategy/ Best use of -MobileRin Career Ready Academy
DMA AWARDS 2016-0195Media Strategy/ Best use of -Digital - SocialTweetheart
DMA AWARDS 2016-0196Media Innovation -Digital - SocialTweetheart
DMA AWARDS 2016-0197Media Strategy/ Best use of -Digital - VideoVande Mataram
DMA AWARDS 2016-0199Media Strategy/ Best use of -Digital - VideoHelp A Child Reach 5
DMA AWARDS 2016-0200Media Innovation -Digital DisplayLakme Bridal Contextual Targeting
DMA AWARDS 2016-0201Media Strategy/ Best use of -Digital - VideoSwachh Aadat Swachh Bharat
DMA AWARDS 2016-0211Creativity -Interactive -MobileKinder joy Story Station
DMA AWARDS 2016-0212Not-for-ProfitBack to School
DMA AWARDS 2016-0222Creativity -Direct Response -PrintA Newspaper initiates a quest for Meaning
DMA AWARDS 2016-0229Publishing/Entertainment/MediaA Newspaper Takes Cinema to New Frontiers
DMA AWARDS 2016-0234Business and Consumer ServicesTrails of India
DMA AWARDS 2016-0241Information TechnologiesBack to School: SeekhoDellSe
DMA AWARDS 2016-0249Creativity -Interactive -Creativity in media strategyAsking readers to be Unreasonable
DMA AWARDS 2016-0250Media Strategy/ Best use of -PrintAsking readers to be Unreasonable
DMA AWARDS 2016-0252Not-for-ProfitPreparing a City for the Unknowable
DMA AWARDS 2016-0255Creativity -Interactive -Social MediaIt's time to #Unpain
DMA AWARDS 2016-0256Media Strategy/ Best use of -PrintPreparing a City for the Unknowable
DMA AWARDS 2016-0257Not-for-ProfitTeaching Citizens to Respect its Army
DMA AWARDS 2016-0258Creativity -Direct Response -Promotion & ActivationTeaching Citizens to Respect its Army
DMA AWARDS 2016-0259Creativity -Interactive -Creativity in media strategyTeaching Citizens to Respect its Army
DMA AWARDS 2016-0260Media Strategy/ Best use of -PrintTeaching Citizens to Respect its Army
DMA AWARDS 2016-0262Creativity -Direct Response -Promotion & ActivationA Newspaper Rings the 8th Bell Once Again
DMA AWARDS 2016-0266Not-for-ProfitA Newspaper Saves a Lake
DMA AWARDS 2016-0268Media Strategy/ Best use of -PrintA Newspaper Saves a Lake
DMA AWARDS 2016-0271Insurance & Financial Products and ServicesAsk What ELSS
DMA AWARDS 2016-0272Creativity -Interactive -Apps & New DevelopmentTrails of India
DMA AWARDS 2016-0275Creativity -Interactive -Internet FilmAsk What ELSS
DMA AWARDS 2016-0298Creativity -Interactive -Creative use of TechnologyOLX TV ad talking the Digital language
DMA AWARDS 2016-0299Publishing/Entertainment/Media10 Million+ Fans on AajTak FB official page
DMA AWARDS 2016-0311Media Strategy/ Best use of -MobileOLX Location Leads to Conversions
DMA AWARDS 2016-0314Media Strategy/ Best use of -MobileMcvitie's Fit Habits with Bollywood Hits
DMA AWARDS 2016-0329Creativity -Interactive -Creative use of Data and AnalyticsTata Docomo - Path Breaking. Path Setting.
DMA AWARDS 2016-0333Creativity -Interactive -Creative use of Data and AnalyticsMy Airtel APP - Bachat Ki Khunn Khunn
DMA AWARDS 2016-0365Retail and Direct SalesBRINGING THE BACKYARD TO THE SHOPFRONT
DMA AWARDS 2016-0366Creativity -Direct Response -Flat mail and Dimensional MailWedding invite that sent girls to school
DMA AWARDS 2016-0376Not-for-ProfitJal Daan (The Gift Of Water
DMA AWARDS 2016-0390Media Strategy/ Best use of -Digital - Social#WeMissYouToo
DMA AWARDS 2016-0391Creativity -Direct Response -Promotion & ActivationWorld's 1st streets named after slum kids
DMA AWARDS 2016-0392Media Innovation -Multichannel#WelcomeBack
DMA AWARDS 2016-0393Media Strategy/ Best use of -MobileOLX's Progressive Remarketing
DMA AWARDS 2016-0395Media Innovation -Digital - SocialExperimental Innovation : "Sell Now"
DMA AWARDS 2016-0400AutomotiveTATA Tiago - The Media Launch
DMA AWARDS 2016-0401Not-for-ProfitGirl Rising - The India Launch
DMA AWARDS 2016-0403Creativity -Interactive -Creative use of Data and AnalyticsOLX BI Analytics leads to Success.
DMA AWARDS 2016-0415AutomotiveThe Nation's Bike
DMA AWARDS 2016-0418Media Strategy/ Best use of -MultichannelThe Nation's Bike
DMA AWARDS 2016-0422Business & Consumer ProductsCadbury 5 Star #FashionablyLost
DMA AWARDS 2016-0423Media Innovation -MultichannelThe Nation's Bike
DMA AWARDS 2016-0439Creativity -Interactive -Website & MicrositesMemories.hdfclife.com
DMA AWARDS 2016-0440Insurance & Financial Products and ServicesMemories For Life
DMA AWARDS 2016-0451Not-for-ProfitMTV The JunkYard Project
DMA AWARDS 2016-0453Creativity -Interactive -Social MediaMTV The JunkYard Project
DMA AWARDS 2016-0456Publishing/Entertainment/MediaTimes Litfest Delhi
DMA AWARDS 2016-0457Creativity -Direct Response -Promotion & ActivationRaahgiri Day and Happy Streets
DMA AWARDS 2016-0458Media Strategy/ Best use of -MultichannelSCMM - 1st marathon run online & offline
DMA AWARDS 2016-0459Media Strategy/ Best use of -MultichannelTOI GREEN DRIVE
DMA AWARDS 2016-0473Media Innovation -Digital - SocialThe First ever "Social Sell" on Facebook
DMA AWARDS 2016-0474Retail and Direct SalesThe First ever "Social Sell" on Facebook
DMA AWARDS 2016-0477Creativity -Direct Response -Internet Film & AudioBreak the bias
DMA AWARDS 2016-0480Creativity -Interactive -Website & MicrositesLufthansa Diwali Surprise
DMA AWARDS 2016-0485Creativity -Direct Response -Promotion & ActivationCadbury 5 Star #FashionablyLost
DMA AWARDS 2016-0486Retail and Direct SalesSearch Strategy
DMA AWARDS 2016-0492Creativity -Direct Response -Internet Film & AudioCadbury 5 Star Kho Jaane Ke Fayde
DMA AWARDS 2016-0495Insurance & Financial Products and ServicesPockets by ICICI Bank
DMA AWARDS 2016-0498Business & Consumer ProductsSmart is now stunning
DMA AWARDS 2016-0503Creativity -Direct Response -Promotion & ActivationTaking the Red Carpet to Dharavi
DMA AWARDS 2016-0504Creativity -Direct Response -Internet Film & AudioTaking the Red Carpet to Dharavi
DMA AWARDS 2016-0505Creativity -Interactive -Experiential MarketingThe Slide of Smiles
DMA AWARDS 2016-0507Creativity -Interactive -Experiential MarketingTaking the Red Carpet to Dharavi
DMA AWARDS 2016-0508Creativity -Interactive -Creative use of TechnologySmile to be surprised
DMA AWARDS 2016-0509Creativity -Interactive -Event & Field MarketingSmile to be surprised
DMA AWARDS 2016-0510Creativity -Interactive -Event & Field MarketingTaking the Red Carpet to Dharavi
DMA AWARDS 2016-0511Media Strategy/ Best use of -Out of HomeSmile to be surprised
DMA AWARDS 2016-0512Media Strategy/ Best use of -SponsorshipTaking the Red Carpet to Dharavi
DMA AWARDS 2016-0514Media Innovation -SponsorshipTaking the Red Carpet to Dharavi
DMA AWARDS 2016-0516Insurance & Financial Products and ServicesIDBI Angry Baby Hunt
DMA AWARDS 2016-0518Creativity -Interactive -Creativity in media strategyIDBI Angry Baby Hunt
DMA AWARDS 2016-0519Media Strategy/ Best use of -Out of HomeIDBI Angry Baby Hunt
DMA AWARDS 2016-0524Media Innovation -Out of HomeTourister your everyday
DMA AWARDS 2016-0527Creativity -Direct Response -Flat mail and Dimensional MailThe Incomplete Nameplate
DMA AWARDS 2016-0531Creativity -Interactive -Direct MailThe Incomplete Nameplate
DMA AWARDS 2016-0535Insurance & Financial Products and ServicesSalary Slip of 1985
DMA AWARDS 2016-0537Insurance & Financial Products and ServicesSCB Priority Banking Ambition campaign
DMA AWARDS 2016-0539Media Innovation -MobileCadbury 5 Star #FashionablyLost
DMA AWARDS 2016-0543Media Innovation -Digital - VideoCadbury 5 Star Kho Jaane Ke Fayde
DMA AWARDS 2016-0546Creativity -Interactive -Social MediaCadbury 5 Star Kho Jaane Ke Fayde
DMA AWARDS 2016-0548Creativity -Direct Response -Flat mail and Dimensional MailSalary Slip of 1985
DMA AWARDS 2016-0549Creativity -Interactive -Direct MailSalary Slip of 1985
DMA AWARDS 2016-0556Creativity -Direct Response -PrintNo Smoking Campaign
DMA AWARDS 2016-0557Business and Consumer ServicesEmergency Campaign
DMA AWARDS 2016-0577Media Strategy/ Best use of -Digital - DisplayAccessing Wi-Fi Was Never So Rewarding
DMA AWARDS 2016-0582Information TechnologiesIdeapreneurship Premier League
DMA AWARDS 2016-0583Publishing/Entertainment/MediaDil Ka Gaana
DMA AWARDS 2016-0600Creativity -Interactive -Social MediaTruly Madly Date Debate
DMA AWARDS 2016-0605Creativity -Craft -AnimationTruly Madly Man Parade
DMA AWARDS 2016-0614Media Strategy/ Best use of -Digital - SocialIndian Decor Influencer Awards
DMA AWARDS 2016-0615Not-for-Profit#EntryOrExcuse
DMA AWARDS 2016-0617Creativity -Interactive-GamingBMW GigaXHunt
DMA AWARDS 2016-0620Creativity -Interactive -Social MediaGet A Job at HCL Technologies
DMA AWARDS 2016-0623Retail and Direct SalesAmazon Fashion Kya Pehnu
DMA AWARDS 2016-0624Creativity -Interactive -MobileTruly Madly UnSingle Campaign
DMA AWARDS 2016-0626Publishing/Entertainment/MediaTruly Madly UnSingle Campaign
DMA AWARDS 2016-0627Media Strategy/ Best use of -Digital - SearchRadius Targeting in Search
DMA AWARDS 2016-0631Communications/Utilities/EnergyHow to invert a pie-chart!
DMA AWARDS 2016-0632Business and Consumer ServicesRazo - Turning Science into Stories
DMA AWARDS 2016-0634Media Strategy/ Best use of -Digital - SocialRecruiting CIOs through Social Network
DMA AWARDS 2016-0636Business & Consumer ProductsAmoda Reserve
DMA AWARDS 2016-0640Travel & Hospitality/TransportationRajasthan MySthan Campaign
DMA AWARDS 2016-0645Creativity -Direct Response -Broadcast TV, Radio Cricket Ka Keeda - Cricbuzz.com
DMA AWARDS 2016-0648Creativity -Direct Response -Internet Film & AudioNivea Men Body Deodorizer #BanBodyOdour
DMA AWARDS 2016-0649Media Innovation -Digital DisplayBring Alive Your Imagination with Royale
DMA AWARDS 2016-0650Information TechnologiesInnovate For Digital India Challenge
DMA AWARDS 2016-0651Creativity -Interactive -Experiential MarketingMannequins On A Break
DMA AWARDS 2016-0655Creativity -Direct Response -Print#EntryOrExcuse
DMA AWARDS 2016-0657Creativity -Craft -Copywriting#EntryOrExcuse
DMA AWARDS 2016-0660Retail and Direct Sales#ScotchAsAGift
DMA AWARDS 2016-0662Insurance & Financial Products and ServicesThe Fedbook "Selfie"
DMA AWARDS 2016-0663Not-for-ProfitDove: Break the rules of beauty
DMA AWARDS 2016-0666AutomotiveBMW GigaXHunt
DMA AWARDS 2016-0667Insurance & Financial Products and Services#DarkTravelTale
DMA AWARDS 2016-0670Creativity -Interactive -Creative use of TechnologyThe Vespa side of life
DMA AWARDS 2016-0673Creativity -Craft -Copywriting#EntryOrExcuse - Sour Grapes
DMA AWARDS 2016-0674Creativity -Interactive -MobileThe Oxygen-powered Banner
DMA AWARDS 2016-0676Media Strategy/ Best use of -MobileThe Oxygen-powered Banner
DMA AWARDS 2016-0680Media Strategy/ Best use of -Digital - DisplayThe Oxygen-powered Banner
DMA AWARDS 2016-0684Media Innovation -Digital - SocialReal Beauty Stories
DMA AWARDS 2016-0687Media Innovation -MobileThe Oxygen-powered Banner
DMA AWARDS 2016-0691Media Innovation -Digital DisplayThe Oxygen-powered Banner
DMA AWARDS 2016-0693Creativity -Craft -Art DirectionVodafone Tales 2015
DMA AWARDS 2016-0695Creativity -Craft -Copywriting#EntryOrExcuse - Viagra
DMA AWARDS 2016-0700Creativity -Direct Response -Promotion & ActivationDove: Break the rules of beauty
DMA AWARDS 2016-0701Media Strategy/ Best use of -Digital - Social#DarkTravelTale
DMA AWARDS 2016-0709Creativity -Direct Response -Promotion & Activation#UnFrustrate
DMA AWARDS 2016-0727Media Strategy/ Best use of -Digital - SocialSay AAA
DMA AWARDS 2016-0733Creativity -Interactive -Creative use of TechnologySay AAA
DMA AWARDS 2016-0735Media Innovation -Digital - VideoSelfBE
DMA AWARDS 2016-0737Communications/Utilities/EnergyTata Sky - Meet the Transferkars
DMA AWARDS 2016-0741Creativity -Interactive -Experiential MarketingBajaj Pulsar - Festival of Speed
DMA AWARDS 2016-0744Media Strategy/ Best use of -SponsorshipBajaj Pulsar - Festival of Speed
DMA AWARDS 2016-0745Media Innovation -Out of HomeBajaj Pulsar - Festival of Speed
DMA AWARDS 2016-0747Publishing/Entertainment/MediaNO NEGATIVE MONDAY
DMA AWARDS 2016-0748Media Innovation -SponsorshipBajaj Pulsar - Festival of Speed
DMA AWARDS 2016-0750Business and Consumer ServicesTata Sky - Meet the Transferkars
DMA AWARDS 2016-0756Communications/Utilities/EnergyTata Sky Comedy - #HasoKhulke
DMA AWARDS 2016-0760Creativity -Interactive -Email MarketingPayZapp Launch & Promotion
DMA AWARDS 2016-0761Information TechnologiesTata Sky Comedy - #HasoKhulke
DMA AWARDS 2016-0762Creativity -Interactive -Social MediaTata Sky Comedy - #HasoKhulke
DMA AWARDS 2016-0763Media Strategy/ Best use of -Digital - SocialTata Sky Comedy - #HasoKhulke
DMA AWARDS 2016-0765Media Innovation -Digital - SocialTata Sky Comedy - #HasoKhulke
DMA AWARDS 2016-0766Business and Consumer ServicesTata Sky Comedy - #HasoKhulke
DMA AWARDS 2016-0769Media Innovation -PrintNO NEGATIVE MONDAY
DMA AWARDS 2016-0770Not-for-Profit#GiftALivelihood
DMA AWARDS 2016-0773Creativity -Interactive -Social Media#GiftALivelihood
DMA AWARDS 2016-0775Business and Consumer ServicesRevolution ACT - commercial Launch
DMA AWARDS 2016-0806Creativity -Interactive -Creative use of TechnologyEasy Heart Augmented Reality
DMA AWARDS 2016-0900Creativity -Direct Response -Flat mail and Dimensional Mail"Ma'am may we get introduced please?"
The total entries that have progressed to Final - Round 3 are mentioned above.
NOT all entries in the Final - round 3 become eligible winners or finalists. Only entries that have a total higher than overall average score across entries are considered for a metal or Leader Citation.
Any entries that have any defects in terms of ANY incorrect information or reported violations will be disqualified during the final audit.
Entries that do not have appropriate client authorisation or payment pending will not be considered at the time of final sores and/or the award may be withheld.